Dinner staple Aussies are ditching in droves due to COVID


More Aussies than ever before are consuming a vegan or vegetarian diet since the outbreak of COVID-19, prompting the sales of plant-based products to skyrocket.

Whether people are trying to reduce their carbon footprint or are feeling more adventurous in the kitchen, there has undeniably been a massive swing towards vegetarianism and veganism in 2020.

A recent study conducted by culinary website Chef’s Pencil found Australia is now the second-most popular nation in the world for vegans, only behind the UK.

Big name celebrities are leading the trend, with many Hollywood A-listers vocal about their vegan lifestyles.

Zac Efron, Lizzo, Natalie Portman, Ariana Grande and Sir Paul McCartney are some of the international stars that swear by a veganism, while homegrown talent Ruby Rose, Portia Di Rossi and Teresa Palmer are also vocal advocates for a strict plant-based diet.



And it seems the proof is in the plant-based pudding, with eight out of the 21 winning products at the Product of the Year Awards sitting on the vegetarian or vegan shelf.

The winning plant-based products at the Product of the Year Awards. Picture: supplied.

The winning plant-based products at the Product of the Year Awards. Picture: supplied.

Product of the Year director Sarah Connelly said there has never been this many vegan and vegetarian winners in the award’s history.

“This is the first time in our Product of the Year Awards history that we’ve had this many meat-alternative and vegan products participate,” she said.

“And, successfully win an award, especially from surprising new brands such as 7-11 and V2 foods.


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