Is Blue Apron Worth the Price?

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Blue Apron is one of the most well-known meal kit delivery services today.

With the service, you receive a shipment of recipes and all of the preportioned ingredients you need to make meals each week. One of the major benefits of Blue Apron is that it helps save time on grocery shopping and meal planning and prep.

However, you may wonder whether it’s worth the investment.

This article reviews the cost of Blue Apron, as well as who may find the service worth the price.

Blue Apron offers three menu plans, primarily based on the number of servings that each recipe makes:

  • Signature: two servings per recipe
  • Vegetarian: two servings per recipe
  • Signature for Four: four servings per recipe

The price per serving for each of these menu plans is as follows:

As you can see, all two-serving recipes are a flat $9.99 per serving, while the four-serving meals range from $7.49–$8.99 per serving, depending on how many recipes you receive each week.

Additionally, all of these options offer free shipping — except for the Signature and Vegetarian two-recipe weekly option, which are notated in the table with an asterisk. These two options are assessed an additional $7.99 shipping fee each week.


Blue Apron meals cost $7.49–$9.99 per serving, depending on the size of your order. Shipping is free unless you only receive two 2-serving recipes each week.

Whether Blue Apron is worth the price for your household depends on a number of factors. Here are some things to consider.

For individuals and couples

For individuals and couples, Blue Apron may be worth the price if you want to save time on meal planning and grocery shopping, don’t mind leftovers, and would otherwise spend money dining out, which would be more expensive in most cases.

Additionally, it may be worth the price to have healthier and more balanced meals available if you know you’re likely to eat fast food or another less healthy option otherwise.

The most cost-effective option for an individual would likely be the 3-recipe per week Signature or Vegetarian plan, providing 6 individual meals per week for about $60 with free shipping.

For couples, either the 3- or 4-recipe per week Signature or Vegetarian plan would be the most cost-effective option, running you about $60–$80 per week with free shipping for 6 or 8 individual servings.

For families

Small families of three to four people may benefit the most from the Blue Apron service, as Blue Apron offers free shipping and lower per-serving prices for their four-serving-per-recipe option.

While meal planning based on seasonal produce and sale prices would still be the most cost-effective option for families, this isn’t realistic for many busy households.

For a family of 4, dining out just twice per week can easily exceed $100, which is where Blue Apron may provide some savings, as 2 meals per week through Blue Apron would cost about $70 per week.

Additionally, even if Blue Apron works out to be slightly more expensive than some dine-out options like pizza delivery or fast food, the meals are much more balanced and nutritious.

However, Blue Apron would not be a great fit for larger families, as its largest meals contain only four servings each.

While you may be able to order two shipments per week by talking to customer service, this would double the price each week — negating most of the cost savings of Blue Apron, compared with dining out.

This would also likely be significantly more expensive than bulk purchasing food at the grocery store.

For people with specific dietary needs

While Blue Apron is one of the most reasonably priced meal kit delivery services, its offerings for people with specific dietary needs are very limited.

While it offers a vegetarian option, there are no specific meal plans available for other dietary needs or preferences, such as gluten-free, organic, allergen-free, low carb, paleo, keto, or vegan.

The service offers a rotating menu of 7–10 meals to choose from per week, some of which may work for specific dietary needs. However, if you need a meal kit that caters specifically to stricter dietary needs, you may want to consider another service.


Individuals, couples, and small families may benefit from Blue Apron if it incentivizes them to dine out less. However, it may not be a good fit for large families or households that have specific dietary needs.

Blue Apron may be a cost-saving option for busy individuals or small families who find themselves spending too much money dining out.

For the plans offering free shipping, Blue Apron’s per-serving price ranges from $7.49–$9.99, which is significantly less expensive than most restaurant options. Additionally, the meals are likely much healthier.

However, it may not be the best fit for large families or people with strict dietary needs.

To determine whether Blue Apron is worth the price for you, compare the cost of the service to how much money you’d typically spend on restaurants or takeout each week.

You should also consider whether the easier access to healthy meals offered by the service is worth paying a bit more for, compared with unhealthier restaurant options like fast food.

Get started with Blue Apron here.

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