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Supplier spots opportunity for healthier ready meals

The Israel-based global tomato and citrus powders manufacturer has launched a line of dry, ready-to-eat (RTE) pulses and grains for instant meals and soups to fill the demand for a quick, nutritious meal at home or on-the-go. It is targeting ‘the unmet needs’ of established food companies, diet-meals start-ups, and emerging brands.

According to the Israeli company, its range of pulses and grains do not lose their nutritional value when compared to home cooked pulses. Moreover, since they are frozen immediately after cooking, they retain their nutrition values even more. “The nutritional content of pulses that are cooked at home tend to degrade when store for several hours or a day at the refrigerator​,” we were told.

It added the range is “ideal for developers creating plant-based ready-meals containing healthful legumes and grains is to showcase them in their wholesome complete forms”.

The company said it was driven to launch the range after witnessing that most pre-cooked legumes and grains tend to undergo long, multi-step preparation that leaves them overcooked and looking smashed, leaving instant-meal manufacturers often resorting to offering noodles or pastas instead.

“Our RTE precooked pulses and grains can easily be integrated into any instant hotpot, saving time and labor for both food companies and consumers, taking the instant meal concept to new heights​,” said Moran Avni, VP of Business Development of Cham Foods. “Whether opting for lentils or quinoa, the pulses look like they were cooked ‘just now’, taste good, and contain their full nutritional value. All that’s needed is to add hot water and wait one to five minutes.”