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    Balchem develops kids-focused products that help promote a healthy relationship with food

    To reach its intended target market, Balchem is partnering with Ninja Life Hacks — ​a popular children’s book series with over 1 million books sold that helps kids cultivate emotional life skills including developing a healthy and positive emotional relationship with food — to develop branded product concepts from brain-boosting ice cream to nourishing protein crisps, said the company.  “Balchem entered into this agreement with Ninja Life Hacks to promote cognitive health, wellness, and emotional wellbeing through food,”​ Shitij Chabba, vice president minerals & nutrients and global marketing, Balchem Human Nutrition & Health, told FoodNavigator-USA. Through the agreement, Balchem   Read More

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