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McDonald’s Mighty Wings
Mighty Wings debuted in 2013 as a limited-time item, but so few McDonald’s customers bought the crispy chicken wings that the chain was left with a 10 million-pound surplus at the end of the year. The $1-a-wing price point was too high for many, while others thought the wings were too spicy. Still, the wings returned in Atlanta, where they were a strong performer, in 2016.
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Chipotle Queso
Long-demanded by Chipotle’s customers, queso finally became an option at the prominent fast-casual chain now — and was almost universally panned. The problem? Chipotle tried to stay true to its pledge to avoid artificial ingredients that are common in most types of the gooey cheese dip, throwing the texture and taste off for many customers. It pledged to keep tweaking the recipe, and the furor died down eventually.
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Pizza Hut ‘Flavor of Now’ Menu
Hungry for a bigger piece of the pie from millennial customers, Pizza Hut launched a menu in late 2014 that featured more innovative pizza ingredients, including honey-sriracha crust, Peruvian cherry peppers, and balsamic drizzles. But the attempt to make pizza upscale didn’t exactly fly with consumers, forcing the chain to return to refocus on mainstream customers.
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Burger King Halloween Whopper
Burger King aimed to scare up sales in 2015 with its Halloween Whopper, which featured buns tinted black with A1 steak sauce. What it actually got were social-media reports from customers who said the burger turned their bowel movements a frightening shade of green. The Halloween Whopper returned with a green bun and the promise of causing nightmares in 2018.
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Long John Silver’s Big Catch Meal
Anchored by a massive piece of fried haddock, the Long John Silver’s Big Catch Meal sank after its 2013 debut, when it was deemed the “worst restaurant meal in America” by the Center For Science in the Public Interest. Its crime? Having 33 grams of artery-clogging trans fats and a whopping 3,700 milligrams of sodium. Long John Silver’s promptly axed the Big Catch, and it stopped using trans fats in its cooking oil by 2014.
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Friendly’s Grilled Cheese Burger Melt
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Wendy’s Frescata Sandwiches
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Burger King Enormous Omelette Sandwich
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McDonald’s Arch Deluxe
Few fast-food items have failed quite as prominently as McDonald’s Arch Deluxe. Rolled out with a pricey ad campaign in 1996 in an effort to appeal to a more grown-up, “sophisticated” audience, the burger just didn’t appeal to customers, who wanted convenience instead of culinary refinement from the Golden Arches.
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McDonald’s McLean Deluxe
With the McLean Deluxe, McDonald’s bet that a low-fat burger would have loads of appeal. It had only 10 grams of fat, compared with 26 in a Big Mac, according to Forbes. But the taste of the meat, which included an additive extracted from seaweed, just didn’t cut it for diners used to greasy fast-food burgers. It stuck around only for a few years after its 1991 debut.
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Dairy Queen Breeze
A “healthy” Blizzard may seem like an oxymoron, but that didn’t stop Dairy Queen from trying to lighten up its classic soft-serve-and-candy treat. In 1990, it launched the Breeze, which was essentially a Blizzard made with frozen yogurt instead of ice cream. Customers were unimpressed, and Dairy Queen admitted defeat when the frozen yogurt started going bad because of low demand.
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McDonald’s Pizza
McDonald’s spent much of the ’80s tinkering with its attempt to disrupt the pizza market, finally rolling out pizza to nearly 40{c33c21346ff5e26ab8e0ae3d29ae4367143f0d27c235e34c392ea37decdb8bed} of its stores by 1990. But it turns out no pizza oven was fast enough for a McDonald’s kitchen, so the burger giant gave up on its dream of domination by the slice. (Two rogue McDonald’s in Ohio and West Virginia continued to sell pizza through August 2017, when they were finally forced to stop.)
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Wendy’s Superbar
The Wendy’s Superbar had an impressive decade-long run from the late ’80s to the late ’90s, when it was finally phased out. Diners could get all the salad, fruit, pasta, Mexican food, and pudding they wanted for just a few bucks, and they did — in droves. The Superbar ended up a victim of its own success: Wendy’s crews just couldn’t keep it clean and stocked while serving up burgers, too.
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Pizza Hut Priazzo
Pizza Hut spent $15 million on marketing during the mid-’80s launch of its gut-busting Priazzo pizzas, aimed at taking a bite out of the deep-dish pizza market. The pizzas had two layers of crust with layers of cheese and toppings in between. Though devotees proclaim their love of the Priazzo pies online to this day, Pizza Hut yanked it from the menu relatively shortly because it was too costly and time-consuming to make.
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McDonald’s McDLT
The concept for the McDonald’s McDLT, introduced in 1985, was simple: It was a burger with lettuce, tomato, and mayo served up in a two-part container that kept the hot and cold ingredients separate (and supposedly) more appetizing. But by the early ’90s, the burger went bye-bye. There were two possible reasons, according to Serious Eats: The Styrofoam containers fell out of favor because of environmental concerns, and some stores were still serving up the cold ingredients warm.
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Taco Bell Seafood Salad
This ill-fated mid-’80s Taco Bell menu item was supposedly rolled out to compete with the McDonald’s Filet-O-Fish, which remains a menu staple at the Golden Arches to this day. The seafood salad didn’t last long — reports of food poisoning may have hastened its demise — but you can still enjoy the commercial announcing its rollout on YouTube.
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McDonald’s Hula Burger
What’s one of the biggest reasons we have our beloved Filet-O-Fish? It beat out another potential McDonald’s menu item called the Hula Burger in a 1962 taste test. McDonald’s chief Ray Kroc thought up the Hula Burger, which consisted of grilled pineapple and cheese on a bun, and pitted it against the Filet-O-Fish in select locations. The latter won in a landslide, and the rest is history.
Snowball shortbread cookies, gingerbread bundt cake and more. Credit: Kate June Burton ‘Tis the season for holiday cookies, cakes and sweet breads, and snuggling on the sofa with a hot drink in hand. For your socially distanced baked goods gifting, desserts to round out your holiday feasts, and general indulging […]