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Wisconsin cream sales soar; milk fat dairy gains popularity

To see how popular cream, like all full-fat dairy, has become with consumers, just look to surging sales.

That’s thanks in part to redeeming reports of full-fat dairy in a healthful diet combined with all the cooking and baking we’re doing during the pandemic.

As of mid-July, cream sales by volume in the United States have jumped 23% over the same period in 2019, to nearly 37 million pints, according to Lizzie Duffey of the Dairy Farmers of Wisconsin. Sales of half and half are up nearly 9% in the United States so far this year.

In Wisconsin, the jump is more dramatic.  Sales of cream have reached 126,000 pints in 2020, up a whopping 38% compared with the same 28-week time period in 2019, Duffey noted.